Ethica Wines, Miami, Florida (Hybrid) | Jan. 2023 – March 2024

Social media management and content creation at a global level including the profiles; Ethica Wines North America, Ethica Wines Asia-Pacific, and La Gioiosa USA. Creating engaging social media content aligned with the brand guidelines and account strategy, Copywriting, Photo-shooting, and art direction for social campaigns and media advertising, Developing content calendars and maintaining posting and campaign schedules. Tracking, monitoring and analyzing social media performance and KPIs.

Instagram Profile Transformation

The visual online presence of Ethica Wines strictly adhered to the brand’s colors and fonts. Their posts felt cluttered, and the communication regarding the company focus was unclear. There was inconsistency in the topics and designs used for posts. Captions were lengthy, which can affect engagement and there was an overall lack of variety in content, with a focus on static posts instead of a combination of engaging and dynamic content like reels.

Shifted focus to highlight more of the content from each winery, beyond just Ethica Wines branding, and showcasing the brands represented with engaging and informative storytelling. Introduced reels featuring producer content, event coverage, and a monthly highlight series to enhance engagement. Started creating internal content for new product launches and brands who lacked lifestyle imagery.

Top Performing Posts

Internal Content Creation – Post Examples

New Brand Launch – Movia PetNat Wine

Creative directed, photographed and produced imagery around the launch of one of our wine brands new, 2022 Movia Pét-Nat, to their selection. This material was used to promote the release of this new wine to the market and was also leveraged in an article for Vinepair, the largest digital media company delivering accessible, entertaining, and inspiring content about drinks culture and important trends and topics in wine, beer, and spirits.

More Product Photography