Minibar Delivery, New York City, NY | Sept. 2021 – Nov. 2022

Maintained the Minibar Delivery brand image. Balanced multiple projects while engaging as a responsive and reliable team player. Worked closely with Partnership Marketing to deliver on-brand assets within digital, print and other real-world mediums. Ensured assets were implemented in full adherence to brand guidelines under tight deadlines.

Priorities included creative ideation, copywriting, email marketing design and template build out, design execution of on-site ad placements for Minibar Delivery and a variety of outside brands, social graphics, landing pages, basic gif/ animation, and concepting new creative strategies based on rotating holidays, events, paid placements, etc. Collaboration with other departments to update outside projects such as our branding partner deck , retailer deck, and branding guidelines. Design execution for campaigns on a larger scale include: Black Friday/ Cyber Monday, 25 Days of Christmas, 2021 Year in Review, Direct Mail Campaign for Gift cards.

Highlights:
Working in an exciting start-up environment to maintain the brand’s visual identity while also gaining knowledge of complex operations involved in growing a successful business in e-commerce and the marketing efforts behind leading brands in alcohol. Was also apart of an acquisition and merging with the design team at ReserveBar where I assisted in their brand design deliverables and collaboration.

On-site Ad Placements

Cyber Weekend

eGift Card Design

Social Ad Creatives

Direct Mail Campaign

Year in Review Email Design

Email Design Examples

GIF Animation